Do you have a business that would benefit from being ranked highly on a local level in the search engines? Given below are 3 powerful tips that you can use right away to work your way to the top.
If you want to benefit from local SEO, then you will need to put in the effort to find the right keywords to optimize your site. You have to look further than the simple keywords, when you are optimizing your website for a certain location. This will allow you to bridge the gap with local web users, becoming much closer to them, because the degree of relevancy of your site will increase while also reducing your competition a fair bit. In most of the cases, long tail keyword phrases are the ones that you should target because here people are sure of what they want. Because people use these phrases in their searches it usually means they will also take some action which could generate the results you want.
Once you add a location to these keywords, they become even more specific. Thus, you should use the right tools and put in a fair amount of time into keyword research so you can optimize your site effectively.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy from this one tactic, you’ll lose many good opportunities. Most local sites are quite happy for you to interact with your customers and to ask for a review from them. So, why shouldn’t you enjoy all the advantages of this technique?
Just take the time to request a review from your customers but do it personally. Of course, you don’t have to go out and ask people one at a time. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.
You should also make sure that your site features a local telephone number. Since the search engines won’t be able to read it, you want to make sure you write out your number in text. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
Why should you not have these numbers? Despite the fact that they appear professional and look great, they don’t really allow people to determine where you are located. Therefore, you need to make sure your phone number is real. There’s a lot you can do in terms of local SEO and promoting your business, in general. If you are not yet building your web presence for your business, then we suggest you begin right away.